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Product Breakthrough and Development: From an Idea That Works to a Product That Sells

A breakthrough is the beginning of a product, not the product itself. The work in between decides whether it reaches customers.

By Eyal Yavets · 3 min read · לקריאה בעברית

Product breakthrough and development

Breakthrough technologies often start in a lab, a research group or a small team with a powerful idea. Turning them into products requires a different discipline: clear requirements, system architecture, trade-offs between performance, cost and time, and a development process that keeps risk visible.

From capability to product

A capability answers what the technology can do. A product answers what a specific customer needs, at a price and in a form they will buy. The bridge is a set of requirements, agreed with the market, that the engineering team can design and test against.

Architecture and trade-offs

Early architecture decisions lock in much of the product’s cost, performance and future flexibility. Making these trade-offs explicit, and revisiting them as knowledge grows, prevents expensive surprises later.

Hardware, software and cyber

How we work

We support product and engineering leaders with development strategy, system architecture reviews, requirement definition, risk management and development process design, drawing on hands-on experience including patented innovations in robotic inspection and optical alignment.

Questions for the team

See also: Stage guide: Development

This service is part of our Technology division. See all Technology services, or talk to us about your situation.

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This article reflects the author’s professional opinion only. It is general information, not professional advice or a recommendation to take any action, and any use of it is the reader’s sole responsibility.